Rome, 22 November 2024 – The Italian Luxury Food sector welcomes a new player: TERRE DI HOROS. This innovative Italian gourmet brand has embraced VEGANOK certification for its groundbreaking edible earth made from dried and smoked black Taggiasca olives, crafted through strictly artisanal methods and enriched with 23-carat edible gold powder. This exclusive product elevates the culinary experience to unprecedented sensory levels, blending tradition and innovation in a mix of flavours and heritage.
This pioneering choice aligns with the growing demand for sustainable products in the luxury sector, reflecting a market evolution where consumers increasingly favour products that combine quality, ethics, and environmental responsibility. According to the “Global Luxury Food Market 2024–2033” report by Custom Market Insight, the global Luxury Food market is currently valued at $194.1 billion and is projected to grow to $702.69 billion by 2033, with a compound annual growth rate (CAGR) of 17.45%.
TERRE DI HOROS: luxury, tradition and sustainability
The culinary creations of TERRE DI HOROS, inspired by an ancient Egyptian legend, represent a new frontier in the Luxury Food sector, designed for those seeking authentic flavours and an extraordinary culinary experience. Every step of production is carried out entirely in Italy, from the cultivation of Taggiasca olives—processed using traditional methods—to the lengthy ageing and smoking process using olive wood, culminating in the addition of pure 23-carat edible gold flakes. This artisanal process ensures not only a rich and unique taste but also maximum transparency and respect for the environment.
The VEGANOK Certification: a strategic choice for Luxury Food brands
Choosing VEGANOK certification goes beyond the product itself: it communicates a commitment to a more ethical and sustainable future, appealing to an increasingly discerning audience prioritising social responsibility and environmental respect. A Statista survey revealed that 41% of luxury consumers consider adopting sustainable practices essential. This underscores the importance of brands adopting ethical and transparent standards to stand out in a highly competitive market.
TERRE DI HOROS exemplifies how luxury can embrace sustainability, animal respect, and tradition, offering a gourmet experience rooted in ethics, care, and authenticity.
TERRE DI HOROS will be officially presented at the SIGEP exhibition in Rimini (18–22 January 2025) in the area dedicated to innovative products, where visitors will have the opportunity to taste this edible earth in both gold and non-gold versions.
For more information about TERRE DI HOROS:
ITALIAN WEBSITE: www.terredihoros.it
INTERNATIONAL WEBSITE: www.terredihoros.com
INSTAGRAM: www.instagram.com/terredihoros
ADDITIONAL INFO: www.veganok.com/terre-di-horos-veganok/
Press Office VEGANOK: www.veganok.com
Email: [email protected]
