Italian eating habits are changing, with new trends and preferences shaping the way people eat.
In May 2024, Eurispes published its annual report on the Italian population, highlighting the dietary choices of omnivores, vegetarians, and vegans. The majority of those surveyed—85.5%—reported following an omnivorous diet.
9.5% of Italians now identify as “veg.”
Of this group, 7.2% are vegetarian, while 2.3% follow a vegan lifestyle. An additional 5% stated they had tried a vegetarian diet in the past.
A notable shift is the 3% increase in vegetarians compared to last year, reversing the downward trend that began in 2021. This marks the highest figure recorded in the past decade.
The percentage of vegans, however, has remained steady since 2023. The figure, just below 2.5%, appears to have stabilised in the population, except for a dip in 2022. It’s worth noting that from 2014 to 2024, the percentage of vegans has quadrupled.
The survey also explored the benefits perceived by those who follow vegetarian or vegan diets. A large majority—86.4%—reported feeling physically better, while 73.3% said it helped them maintain a healthy weight. Additionally, 66.5% noted they had become more creative in the kitchen.
It’s important to point out that these results come from surveys and questionnaires, representing only a small portion of the population. As a result, the actual number of people choosing a plant-based diet may be underestimated. Based on the sales figures for vegan products and the growing number of 100% plant-based options that we see emerging and certify, this trend is likely more widespread than the survey suggests.
The Rise of “Free-From” Foods in Italy
The survey also looked at the growing popularity of “free-from” foods in Italy—those that exclude gluten, lactose, yeast, eggs, and sugar. These products are increasingly popular, even among those without specific intolerances.
Lactose-free foods are the most popular, chosen by 30.9% of respondents. Interestingly, 19.8% of them aren’t actually lactose intolerant, suggesting that many people are opting for these products for general health or preventative reasons. Sugar-free foods follow closely, with 25% of people opting to reduce their sugar intake.
Gluten-free foods are chosen by 21% of respondents, a significant proportion that includes not only those with coeliac disease or gluten sensitivities but also people who choose a gluten-free diet for personal reasons. Foods free from yeast and eggs are also gaining attention, with 18.3% and 13.8% of respondents, respectively, selecting them.
What’s notable is that most consumers of these “free-from” products have not been diagnosed with intolerances. Instead, they choose these items for various reasons, including the desire for a healthier diet, the prevention of allergies, and a growing focus on the quality of ingredients. This trend reflects an increasing awareness of health and wellness.
Ethical Concerns: Italians Say No to Hunting and Vivisection
When it comes to animal welfare, Italians are strongly opposed to practices like vivisection and hunting. The majority of the population is against vivisection (76.6%), hunting (72.9%), the production and use of fur (78.3%), and the use of animals in circuses (78.1%). These statistics reflect a growing cultural shift towards greater awareness of animal rights and ethical concerns.
